get epic clarity of your purpose
so, what’s “the dig”?
It’s a private, customized experience that excavates your story and your purpose, so you can ultimately build a brand or business that aligns with your truest self.
The Dig helps you claim who you are, what you stand for, and how to convey it clearly–in just one word.
Anthony Trucks’ word is LIFT.
Jasmine Star’s is ENOUGH.
Amy Porterfield’s is BIG.
Lewis Howes’ is FREEDOM.
Yours will be something else entirely, and just as exact.
Purpose isn't something you create
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It's something you remember
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Purpose isn't something you create 〰️ It's something you remember 〰️
you’re feeling called, but to what exactly?
Maybe you’re compelled to teach or speak. Make career change or a lifestyle transition. Take on a bigger, more public leadership role.
Stepping into a new version of yourself is no joke, and it’s hard to see clearly from inside your own bubble!
Maybe in the midst of all this, you were given a health diagnosis, an empty nest, a loss, or an awakening. Something that reminds you the clock is ticking, and the best gift you can give the world is a legacy that matters.
But where do you even begin to unpack this?
there is only one you.
(This is NOT a personality test)
There might be other thought leaders in your space, but no one has your story, and your unique way of interpreting your experience.
The Dig highlights you as 100% original. There is no type, category, or four-letter code that millions of other people also got.
The Dig reveals gems of truth from your own life, your own story, your own patterns, guided live by an actual human.
It’s not therapy, but people cry a lot. Not because they’re sad. Because they’re finally SEEN.
We’ve proven that your unique superpowers can be unlocked (and ultimate clarity achieved) in just 4 hours.
i’ve been where you are.
I founded The Dig after selling my first start-up, Girls Fight Back (GFB). During the transition, I was faced with a question that was harder than expected: Why had I actually built GFB? What was driving me the whole time?
Once I found the one word that summarized it all, my self-clarity and next steps got clearer.
Even after 14 years of doing this work, every leader who trusts me with their sacred story and purpose is special to me. My fun party trick: I remember EVERYONE’S Dig words!
The Dig is my soul work. And I’d love to share it with you.
Over 1,000 Digs facilitated since 2012. One book. One process. One word at a time.
what's your word?
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what's your word? 〰️
The Dig is a guided excavation of your story, delivered in two sessions. (The first is 3 hours, the second is 1 hour.)
During Session #1, you dig on your purpose: Erin uncovers your life story, Human Operating System, the values and patterns that drive how you lead and create, and names the one word at the center of it all. That word is your frequency, and once you know it, you can align with it.
During Session #2, you figure out how to align with and implement your unique results, turning that word into something real. You’ll leave with the words that explain who you are and what you stand for, creating a filter for radical clarity and alignment in your life and career.
what’s included:
Two deep-dive sessions
Virtual or in-person (Boulder, CO)
Customized Dig Report
Recordings & Transcripts
Get maximum clarity of your purpose, along with next steps implement it all.
INVESTMENT: $2,500
*Mini Digs are also available, as well as Group Digs for teams. Private coaching and group retreats are available to anyone who completes The Dig.
"The Dig helped me codify what I love most about my personal and professional interactions into one word. The elegance of a single word cannot be overestimated for its effectiveness and efficiency."
— Eduardo Braniff, creative executive & brand strategist
"The Dig gave me clarity and focus, having my life listened to and summarized into a lens of meaning."
— Amelia Franck Meyer, social entrepreneur & child welfare system innovator
"The Dig helped me leave an old identity behind and uncover a deeper motivation for the work I do."
— Michael Bungay Stanier, author, speaker & leadership expert
— Jonathan Fields, host of Good Life Project
"What Erin has developed is far more powerful than a branding exercise. It's a method for cutting through the noise and getting to the core of who you are and what you're here to do."
Watch A 5-Minute Overview
TESTIMONIALS
"The Dig gave me my 'why.' I do the work I do and relate to people the way I do because of love. It's my superpower."
— Jim Miller, executive security professional
"The Dig changed the course of my river. It was the missing link I needed to take my career and life to the next level."
— Krista Ripma, owner of Authentic Audience (agency)
"The Dig uncovered truths in me I didn't know were there. I've since structured my entire company around what I discovered."
— Anthony Trucks, American Ninja Warrior & former NFL player
Common questions before you sign up
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The Dig isn't something you do once and forget. It gives you permanent tools and clarity, consistently revealing more ways your true self can be expressed. It’s. the foundational work that can support all other personal and professional development systems.
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It’s just two sessions, plus one short writing exercise between them. However we recommend that if you’re feeling super overwhelmed, you might want to wait to Dig until you have space to be truly open and reflective.
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It's not simple, it's distilled. We don't skip your complexity to get there, we embrace it all. The word is just the last thing standing after everything else has been sorted. After the process is complete, most people find it to be expansive, not constrictive.
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Erin has personally led over a thousand people through this work, including TEDx speakers, executives, NFL players, educators and Congressional leadership. Her team of facilitators are deeply trained in the method as well, and have been curated for trust and excellence.
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There are also live events, a mastermind and ongoing coaching available. Also we run a certification program, for any coach or consultant who wants to do this work with their clients.
Your Dig word, your grounding question, your Dig statement, and a one-of-kind language for expressing who you are, succinctly.
tactically, you'll walk away with:
ai-free zone
The Dig is not a conventional process or a cookie cutter system. It’s for humans, by humans.
You are a unique person and you deserve a private, customized experience that honors that.
