Purpose isn't something you create.
It's something you remember.
The Dig helps leaders in transition to own their story, amplify their superpowers and gain epic clarity of who they are, what they stand for and how to express it.
Before you take the leap, write the book, give the talk, grow the business or launch the brand–do not pass go or collect $200 until you experience The Dig.
so, what’s “the dig”?
It’s a private, customized experience that excavates your story and your purpose, so you can align your actions and words with your truest self. The Dig reveals your untapped superpowers just waiting to be remembered. It helps you claim who you are, what you stand for, and how to align your life, work, and message with it.
Anthony Trucks’ word is LIFT.
Jasmine Star’s is ENOUGH.
Amy Porterfield’s is BIG.
Lewis Howes’ is FREEDOM.
Yours will be something else entirely, and just as exact.
Purpose isn't something you create
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It's something you remember
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Purpose isn't something you create 〰️ It's something you remember 〰️
People usually find The Dig at a threshold moment.
A career change, in any direction. A big lifestyle transition. An important choice to make. Stepping into a bigger leadership role. A health diagnosis, a loss, a spiritual awakening. A pull to teach or speak. Or simply the growing awareness that you’re compelled to leave behind a legacy that matters.
Most people assume figuring out these transitions takes a ton of time. Months or years!
We disagree.
In fact, we’ve proven that your unique superpowers can be unlocked (and ultimate clarity achieved) in just a few hours.
how the dig is different.
This isn't a personality test.
There's no type, no category, no four-letter code that a few hundred thousand other people also got. The Dig is built entirely from your own life, your own story, your own patterns, guided live by an actual human, not an algorithm. It's not therapy, but people tend to cry fairly often.
Not because they’re sad. Because they’re SEEN.
There's a clear start, a clear end, and you leave with something concrete: a word, a unique operating system, a grounding question to be your guide, and a statement to summarize it all.
About you…
You've probably done therapy, coaching, or other personal development work before.
You're not looking for another framework to bolt on top of it. You're looking for the thing underneath all of it, the actual truth your whole life has been quietly organizing around.
Most people who come to The Dig aren't in crisis. They're tired. Tired of feeling unclear about what they actually want. Tired of explaining themselves in different words every time someone asks what they do or why they do it. Tired of circling the same question in every personality test and coaching session without ever landing on an answer that feels true in their body.
i’ve been where you are.
I founded The Dig Company after selling my first start-up, Girls Fight Back (GFB). During the transition, I was faced with a question that was harder than expected: Why had I actually built GFB? What was driving me the whole time?
Once I found the one word that summarized it all, everything got clearer. My personal decisions, my evolving message and my next steps.
Even after 14 years of doing this work, every leader who trusts me with their sacred story and purpose is special to me. My fun party trick: I remember EVERYONE’S Dig words!
The Dig is my soul work. And I’d love to share it with you.
Over 1,000 Digs facilitated since 2012. One book. One process. One word at a time.
facilitator team
erin weed
25 years as a social entrepreneur, author, speaker and facilitator
ash beckham
Author, leadership coach, LGBTQ+ activist, TEDx speaker
sallie greenberg
PhD scientist, strategic advisor, sustainability expert and consultant
hetal gordon
Former Google director, tech exec, certified coach
TESTIMONIALS
"The Dig helped me leave an old identity behind and uncover a deeper motivation for the work I do."
— Michael Bungay Stanier, author, speaker & leadership expert
"The Dig helped me codify what I love most about my personal and professional interactions into one word. The elegance of a single word cannot be overestimated for its effectiveness and efficiency."
"The Dig gave me clarity and focus, having my life listened to and summarized into a lens of meaning."
— Amelia Franck Meyer, social entrepreneur & child welfare system innovator
— Eduardo Braniff, creative executive & brand strategist
— Jonathan Fields, host of Good Life Project
"What Erin has developed is far more powerful than a branding exercise. It's a method for cutting through the noise and getting to the core of who you are and what you're here to do."
-Jonathan Fields
3 ways to dig
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3 ways to dig 〰️
miNi Dig
$2,500
Two, 90-minute Sessions
Virtual Only
Custom Dig Report
Recordings & Transcripts
Ideal for people wanting to get clear on their purpose, make a decision or navigate a transition.
original Dig
$5,000
Two, 3-hour sessions
In-person or virtual
Custom Dig Report
Recordings & Transcripts
Over 1,000 of these have been facilitated! The original Dig is for people who want total clarity on their purpose and message, with tools for integrating their unique results into their life, work and message immediately.
MOST POPULAR
big dig
$7,500
Three, 3-hour sessions
In-person or virtual, w/ your team (optional)
Custom Dig Report & Message Strategy
Recordings & Transcripts
For leaders who need epic clarity of who they are and what they stand for, plus a strategy for integrating it all into a tactical outcome, such as a brand, book, speech or business. This is ideal for speakers, authors and organizational evangelists.
*Group Digs are also available for couples, business partners, families, forums and teams.
The process
Here’s the breakdown…
Session One: Your Life Story and Your Operating System
We start at the beginning, and mine your life for the patterns that keep showing up. By the end, you'll see your own operating system, the small set of words that explain how you move through the world, laid out in front of you for the first time.
Session Two: Your Dig Word, Grounding Question, and Dig Statement
We find the one word that outranks all the others in your operating system, then build your grounding question, a short question that pulls you back into alignment, and your Dig statement, a clear explanation of who you are that you can say out loud without a slide deck to back it up.
We’ll take your results from the first two sessions and turn them into a strategy for something tactical. Maybe it’s a business, a brand, a book or a speech. Something that expresses the authentic expression of who you really are.
Session Three: (Big Dig only) A Custom Strategy to Bring it to Life
Between Sessions:
One short writing exercise to fully claim the most significant words in your life.
"Purpose isn't something you build. It's something you excavate. The Dig doesn't hand you a new identity or a framework to memorize. It uncovers the truth your life has already been organizing around, so you can stop performing clarity and start living it."
the book behind the dig
Erin explains the entire Dig process in her recently released book, Just One Word.
Watch A 5-Minute Overview
TESTIMONIALS
"The Dig gave me my 'why.' I do the work I do and relate to people the way I do because of love. It's my superpower."
— Jim Miller, executive security professional
"The Dig changed the course of my river. It was the missing link I needed to take my career and life to the next level."
— Krista Ripma, owner of Authentic Audience (agency)
"The Dig uncovered truths in me I didn't know were there. I've since structured my entire company around what I discovered."
— Anthony Trucks, American Ninja Warrior & former NFL player
OUTCOMES of THE DIG:
1.Clarity on your purpose, distilled to just one word.
2.Your unique core message.
3.A user manual for yourself, your Human Operating System, in writing.
4.A personalized Dig Report to capture the experience.
5.The ability to clearly and confidently connect with anyone.
Your Dig word, your grounding question, your Dig statement, and a one-of-kind language for expressing who you are, succinctly.
tactically, you'll walk away with:
The Dig doesn't ask you
to become someone new.
It asks you to finally meet who you've been the whole time.
Without remembering who you are, you keep borrowing other people's realities as a way to imagine your future. You keep explaining yourself differently every time someone asks what you're about, because on some level, you haven’t consciously claimed it yet.
Let’s change that.
Common questions before you sign up
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The Dig isn't something you do once and forget. It gives you permanent tools and clarity, consistently revealing more ways your true self can be expressed. It’s. the foundational work that can support all other personal and professional development systems.
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It’s just a few sessions, plus one short writing exercise between them. However we recommend that if you’re feeling super overwhelmed, you might want to wait to Dig until you have space to be truly open and reflective.
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It's not simple, it's distilled. We don't skip your complexity to get there, we embrace it all. The word is just the last thing standing after everything else has been sorted. After the process is complete, most people find it to be expansive, not constrictive.
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Erin has personally led over a thousand people through this work, including TEDx speakers, executives, educators and Congressional leadership. Her team of facilitators are deeply trained in the method as well, and have been curated for trust and excellence.
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Follow-up coaching sessions are available for $500. There are also advanced retreats, which Erin hosts several times per year. Anyone who completes The Dig will be added to a list for continued study and work together.
not your typical self-discovery experience
The Dig is not a conventional process or a cookie cutter system. You are a unique human being and you deserve a private, customized experience that honors that.
The world cannot afford to miss out on receiving all the wisdom you have to offer. 🙏
