Purpose isn't something you create.
It's something you remember.
Watch The Dig Overview, a 10-minute walkthrough of the entire process,
so you know exactly what you're saying yes to before you say it.
so, what’s “the dig”?
The Dig excavates what's already there, and reveals your untapped awesomeness just waiting to be remembered. It helps you claim who you are, what you stand for, and how to align your life, work, and message with it.
Krista's word is Dharma. Jim's is Love. Yours will be something else entirely, and it will be just as exact.
Purpose isn't something you create
〰️
It's something you remember
〰️
Purpose isn't something you create 〰️ It's something you remember 〰️
People usually find The Dig at a threshold moment.
A career change, in any direction. A big lifestyle transition. Stepping into bigger leadership.
A health diagnosis, a loss, a spiritual awakening. A pull to finally teach or speak. Or simply the growing awareness that you want to leave something behind that matters.
Most people who come to The Dig aren't in crisis. They're just tired, tired of feeling unclear about what they want, tired of not being able to answer the question, "What do you want?"
They're not alone. And the unclarity isn't permanent.
How this is different.
This isn't a personality test.
There's no type, no category, no four-letter code that a few hundred thousand other people also got. The Dig is built entirely from your own life, your own story, your own patterns, guided live by an actual human, not an algorithm. It's also not open-ended therapy.
There's a clear start, a clear end, and you leave with something concrete: a word, a question, a statement, not just insight.
meet Your guide
I built The Dig after selling my first company, Girls Fight Back, and realizing I'd spent a decade driven by something I'd never actually named: authenticity. Once I found my own word, everything got clearer. I've since facilitated over a thousand Digs, and every one still gives me chills. It's not a service I offer. It's my soul work.
Over 1,000 Digs facilitated since 2012. One book. One process. One word at a time.
"Purpose isn't something you build. It's something you excavate. The Dig doesn't hand you a new identity or a framework to memorize. It uncovers the truth your life has already been organizing around, so you can stop performing clarity and start living it."
— Erin Weed, Founder of The Dig
As seen on Good Life Project with Jonathan Fields, where Erin dug host Jonathan live on the show.
Just One Word, the book
The same method, distilled into a book you can work through on your own.
"What Erin has developed is far more powerful than a branding exercise. It's a method for cutting through the noise and getting to the core of who you are and what you're here to do."
— Jonathan Fields, host of Good Life Project
Two ways to Dig
〰️
Two ways to Dig 〰️
The Dig Intensive
Investment: $2,500
Two, deep-dig private sessions, with a certified facilitator. Be guided through your own life story to reveal your purpose and align your actions and words with it.
The Dig Certification
Investment: $3,500
A three-day virtual training plus three weeks of coaching, so you can guide others, clients, teams, the people in your life, through the same process.
Watch the Free 10-Minute Overview
how it works
Built from data you already have, your own life. Done with over a thousand people, from entrepreneurs to Congressional leaders to TEDx speakers.
1. Tell your story.
The patterns that keep showing up.
2. Remember your operating system.
How you move through the world.
3. Uncover your word.
The one that outranks all the others.
hear it from our people
"The Dig gave me my 'why.' I do the work I do and relate to people the way I do because of love. It's my superpower."
— Jim Miller, executive security professional
"The Dig changed the course of my river. It was the missing link I needed to take my career and life to the next level."
— Krista Ripma, owner of a marketing agency
"The Dig uncovered truths in me I didn't know were there. I've since structured my entire company around what I discovered."
— Anthony Trucks, American Ninja Warrior & former NFL player
What you'll walk away with
1.Clarity on your purpose, distilled to just one word.
2.Your unique core message.
3.A user manual for yourself, your Human Operating System, in writing.
4.A personalized Dig Report to capture the experience.
5.The ability to clearly and confidently connect with anyone.
Without language for who you are, you keep borrowing other people's words. The pull you feel toward something more stays a feeling instead of a direction.
The Dig doesn't ask you to become someone new. It asks you to finally meet who you've been the whole time.